Whitaker Pool & Spa

This project features the complete design and installation of a partial wrap for a Brampton, Ontario-based pool and spa service company. Since the company had no existing logo or design preferences, I was handed full creative control to develop a look that was both professional and highly visible.

I started by designing a new company logo and then created a sleek, modern visual identity. The wrap incorporates a graceful wave graphic that flows across the bottom of the truck, subtly suggesting water and motion. The new logo and essential phone number were strategically placed along the top of the truck bed for maximum roadside visibility. Crucially, the rear of the truck was kept intentionally bold and simple to act as an effective mobile billboard, prominently displaying the company logo and contact information so drivers stuck behind them in traffic can easily note the details.